Smart Targeting Tactics That Drive Results

At Devise and Conquer, we don’t believe in guesswork—we use data-driven targeting tactics to ensure your message reaches the right people, at the right time, in the right place. Below are some of the most effective ways we help you zero in on your ideal audience:

📍 Addressable Geofencing

Target individuals at a household or commercial building level with over 500 unique audience segments using precise address-level data. Ideal for all campaign types including B2B, B2C, localized campaigns, and national campaigns.

🗺️ Geofencing

Draw a virtual boundary around specific physical locations—like competitor stores, event venues, or neighborhoods—and serve ads to people who enter that zone. Great for foot-traffic-based targeting, hyper-local outreach, and physical competitor location targeting.

🔑 Keyword Contextual Targeting

Serve ads to users who are actively searching for content that matches specific keywords or topics relevant to your product or service. This puts your brand in the right context, enhancing relevance and engagement.

🔁 Website Retargeting

Re-engage people who have already visited your site but didn’t convert. These warm audiences are more likely to act, making retargeting one of the highest-ROI strategies available.

🧩 Third-Party Audience Segments

Leverage pre-built audience data from trusted providers to target users based on interests, behaviors, purchase history, lifestyle, and more. Scalable and effective for reaching niche or broad audiences alike.

📄 First-Party Data

Upload your own customer or lead lists and target those users directly across digital channels. This maximizes the value of your existing CRM data and supports retention, upselling, or re-engagement.