What We Track

We track a variety of engagement points across your campaigns to gauge success and continually improve performance:

• Clicks – Who’s interacting with your ads and where they’re going

• Form Fills – Lead generation through contact forms or sign-ups

• Call Button Uses – Click-to-call actions directly from ads or landing pages

• Retargeting Impressions – Number of times previous visitors see your follow-up ads

• Physical Location Visits – In-store visits tracked from digital ad exposure

• Website Traffic – How users behave once they land on your site

How We Track It: The Power of Pixels

Pixels are small pieces of tracking code we embed on your website or landing page. When someone visits your site or takes a specific action (like submitting a form or clicking a button), the pixel fires—sending that data back to platforms like Google, Meta, or our reporting dashboards.

This allows us to:

• Measure user behavior

• Track conversions and key events

• Build high-performing retargeting audiences

• Optimize ad delivery based on real-time performance

Pixels are essential for ensuring your campaign is not only seen but also working effectively behind the scenes.

Website Analytics with Google Analytics

To complement pixel tracking, we use Google Analytics to dive deeper into user behavior on your website. This includes:

• Which pages users visit most

• How long they stay on each page

• What sources drive the most traffic (ads, search, social, etc.)

• How users move through your site and where they drop off

Together, these insights help us understand what’s resonating with your audience and where we can improve. It’s not just about clicks—it’s about meaningful interactions that move your business forward.

Transparency: Monthly Review.

We believe great results come from strong partnerships—and that starts with transparency.

Each month, we meet with you to review your campaign performance in detail. These aren’t just reports—we turn raw data into meaningful insights.

What We Cover:

• What’s Working – Highlighting top-performing ads, channels, and tactics

• What’s Not – Identifying underperforming areas and why they’re falling short

• Optimization Opportunities – Strategies to fine-tune targeting, creative, or budget allocation

• Key Metrics – Reviewing clicks, conversions, retargeting impact, traffic trends, and more

• Attribution & ROI – Connecting your investment to real-world results, including lead quality and in-store visits

Whether we’re scaling what’s working or pivoting where needed, these monthly meetings ensure your campaign stays aligned with your goals and continuously improves over time.

You’ll leave every session knowing exactly where your campaign stands—and where it’s headed next.