Frequently Asked Questions
Services & Expertise
What services does Devise & Conquer Marketing offer?
We offer a comprehensive suite of digital marketing services including programmatic advertising, Search Engine Marketing (SEM), social media marketing, brand development, content creation, Google Shopping, logo and style guide creation, broadcast television advertising, website development, and search engine optimization (SEO).
What is programmatic advertising?
Programmatic advertising uses automated technology to buy and place digital ads in real-time. This means your ads reach the right people, at the right time, in the right place—with precision targeting and better ROI than traditional ad buying.
What industries do you work with?
We work with a variety of industries. Some of which include automotive, powersports, pest control, denistry, service-based businesses, home services, and local retail. Our data-driven approach adapts to any business looking to grow through strategic digital marketing.
Do you handle social media management?
Yes! Social media marketing is one of our core services. Our social media experts know how to harness each platform's strengths to elevate your brand—strategically aligning them with your broader marketing goals for maximum impact.
Can you help with website development?
Absolutely. We offer complete website development services to create high-performing, conversion-optimized sites that work seamlessly with your marketing campaigns.
Do you offer SEO services?
Yes, we provide comprehensive search engine optimization to improve your organic visibility and drive qualified traffic to your website.
Campaign Strategy
How do you target the right customers?
We use multiple targeting methods including zip code targeting, geofencing around competitor locations, keyword intent targeting, demographic data, and behavioral signals. Every campaign is customized based on your specific business goals and customer profile.
What's the difference between geofencing and zip code targeting?
Geofencing creates a virtual boundary around specific physical locations (like competitor stores) and targets people who enter those areas. Zip code targeting casts a wider net across entire postal codes. We use both, among others, strategically depending on your campaign goals.
How do you measure campaign success?
We track key metrics including impressions, click-through rates, conversions, cost per acquisition, and ROI. You'll receive regular performance reports with clear insights and recommendations for optimization.
Can you target my competitors' customers?
Yes! Competitive conquest campaigns are one of our specialties. We use geofencing and strategic ad placement to reach customers when they're considering your competitors, giving you the opportunity to win their business.
Brand Development
What does brand consulting include?
We help businesses navigate the marketing landscape to stand out from competitors. This includes brand strategy, positioning, messaging, visual identity, and competitive analysis to elevate your brand presence.
Do you create logos and brand guidelines?
Yes! We offer logo design and complete style guide creation to ensure your brand maintains consistency across all marketing channels.
Can you help rebrand an existing business?
Absolutely. We specialize in helping businesses refine or completely overhaul their brand identity to better connect with their target audience.
Content & Creative
Do you create ad designs and marketing materials?
Yes! We handle all creative development including ad copywriting, design, and sizing for multiple formats (300x250, 728x90, 320x50, etc.). We also produce content for social media, websites, and broadcast television.
What if I don't have my own creative assets?
No problem. Our content creation team can put together any media types you need—photos, videos, graphics, copy—to ensure we can put you in front of your target audience at the right time and place.
Do you offer video production?
Yes, video content is part of our content creation services for social media, websites, and advertising campaigns.
Getting Started
What do you need from me to start a campaign?
We'll need information about your business goals, target audience, competitive landscape, budget, and any existing marketing materials (logos, images, key messaging). We handle the rest—from strategy development to creative production to campaign execution.
How long does it take to launch a campaign?
Typically 1-3 weeks from initial consultation to campaign launch, depending on creative requirements and campaign complexity. Rush timelines are available when needed.
What's the minimum budget to work with you?
There is no minimum budget or long-term contracts. Campaign budgets vary based on your goals, market, and competition. We'll provide transparent recommendations during our free consultation to ensure your investment delivers meaningful results.
How do I schedule a consultation?
Visit our website at deviseconquermarketing.com and click "Free Consultation" to book a time on our calendar.
Campaign Management
How often will I hear from you?
We provide regular performance updates (typically monthly) with detailed reporting. You'll also have direct access for questions, strategy discussions, or urgent needs.
Can I make changes to my campaign once it's running?
Absolutely. We continuously optimize campaigns based on performance data, and you can request adjustments to targeting, creative, or budget allocation at any time. We ask for a standard turn around time of 48 hours for all standard adjustments.
What platforms do you advertise on?
We place ads across thousands of websites, apps, and digital properties through programmatic networks. We also manage Google Ads (SEM and Shopping), social media platforms, and broadcast television.
Do you work with media partners?
Yes, we have a great agency partnership with our digital provider which allows us to offer CPM pricing incrementally less than you would receive from large media groups like Nexstar, Sinclair, Grey Television, etc. We also have partnerships with several other agencies for things like large scale commercial production or for needs that may be highly niche. However, the agreements in place with our partners ensure that the cost to our clients is unaffected.
Results & ROI
How quickly will I see results?
Most top of the funnel advertising builds awareness over time, so initial results appear within 4-12 weeks. Certain tactics can achieve faster results than others. A lot of this will also depend on where your brand is currently - an established brand would see faster results from the same tactics than a newly formed one would. We set realistic expectations based on your specific goals, industry, and budget.
What kind of ROI can I expect?
ROI varies by industry, competition, and campaign type. We've delivered results like 5x increases in specific product sales through targeted campaigns. During consultation, we'll discuss realistic benchmarks for your business.
What if my campaign isn't performing?
We continuously monitor and optimize campaigns. If performance isn't meeting goals, we adjust targeting, creative, or strategy. Our focus is on delivering results and building relationships, not just running ads. This is why, unlike many marketing agencies or media groups, we do not make our clients enter into long term contracts.
Working Together
Are you a full-service agency?
Yes! We offer comprehensive digital marketing services from brand development and website creation to ongoing advertising and social media management. We can handle all your marketing needs or integrate with your existing team.
Do you require long-term contracts?
No, we believe in earning your business through results, so, the majority of our contracts have a built-in 30-day cancelation clause. We simply ask that our clients understand and trust the process.
Where are you located?
We're based in Savannah, GA, however, we work with clients of various sizes nationwide and even have the ability to serve a decent number of digital tactics globally.
What makes Devise & Conquer different?
We combine strategic thinking with hands-on execution. You're working directly with an experienced marketing director who understands both the technical side of digital advertising and the business strategy needed to drive real growth. No account manager middlemen, no hidden white labeled costs—just results-focused partnership. Plus, we help you stop overpaying large media groups and take back control of your advertising dollars.
Still Have Questions?
Schedule a free consultation or contact us.